Las Vegas Bar & Nightclub Show-Cirino’s Bloody Mary Mix Debut
"If you're going to be a bear, be a Grizzly." That mind-set is exactly what Jerry Cirino had in place when he booked his Cirino's Bloody Mary Mix into its first-ever national debut. The Las Vegas Convention Center spans several blocks just off "the strip" and is home to several conventions a week. It is truly a city within a city. It took months and months of preparation, dealing with four separate entities: Questex, GES, Centerplate and Xpress Leads, to simply facilitate our booth. We were told to expect 36,000 attendees and to make 10,000 samples of our Bloody Mary Mix. Leading up to our actual departure, Jerry hooked up a Featherlite trailer to his Chevrolet Silverado and we loaded up over 2,500 lbs. of goods to haul down Hwy. 99. Stopping in Frenso before reaching our destination at the Westgate Hotel, it was quite a contrast in scenery. Originally, the Westgate Las Vegas Resort and Casino was the Las Vegas Hilton Hotel, home to Elvis Presley back in the 1970's. Today, it is known for its convenience to the Convention Center. The Bar and Nightclub Show was only a half mile walk past the casino, a Benihana and the Las Vegas Annual Pizza Convention. The trade show floor was filled to capacity with well-known exhibitors such as Corona, Bailey's, Square and Dr. Pepper/Snapple Group. Our booth display was made up of our product bottles, a few large posters and 2 DVD screens looping our "3 Easy Steps" of how to make a Cirino's Bloody Mary. Attendees flocked to our booth to sample the new kid on the block and the response was wonderful. Beverage Managers from the Bellagio loved it as did the Blazing Onion, a really cool gourmet burger , brew and spirits chain up in Washington. We were so lucky, so honored and so appreciative of the interest we received. It's funny how you can be so fearful of trying something new...paralyzed almost by what you don't know, but once you take that step it's as if you've always know how to do it. So, if you are going to be a bear, be a Grizzly.